About this episode
Last week saw the return of the European Coffee Symposium (ECS) + COHO in Berlin. Across three days, we welcomed 50 influential speakers from around the world to share their insights, inspiration, and bold ideas shaping the future of coffee and hospitality.Over the coming weeks, we’ll bring you a collection of these unfiltered conversations, panel discussions and keynote sessions – direct from the ECS + COHO stages. And what better place to begin, than with a talk from James Hoffmann – a pioneer of specialty coffee and one of the most respected thinkers in our industry.In this talk, James explores the evolving dynamics shaping coffee - asking whether we’ve reached “peak coffee geek” at home, and the dangers of being stuck in the middle market. He also shares his thoughts on AI and Large Language Models in social media, and champions the coffee shop’s timeless value as a space for humanity.Credits music: "Wake Up (And Smell the Coffee)" by Lexie in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the showSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear
