Popcorn Economics: The Rise of the Summer Blockbuster

Popcorn Economics: The Rise of the Summer Blockbuster

1:24:29 Jan 22, 2026
About this episode
Send a text Once a seasonal gamble, the summer blockbuster is now Hollywood’s driving force. This episode explores how event movies reshaped release calendars, marketing, budgets, and audience expectations—from the rise of must-see opening weekends to franchise dominance and global box office strategy. We break down how chasing the “big summer hit” transformed the movie business forever. Support the showBrowse the 33/24 Archives: Check out the backroom! Follow us: Instagram Facebook Watch us on YouTube!
Select an episode
0:00 0:00