About this episode
Summary: This article discusses the thorny issue of having a national airline named after another country. What to do and what will the cost be? 原文章討論: https://www.15mins.today/blog/ep-907-rebranding-is-beneficial-to-china-airlines Vocabulary and Sample Sentences: Prohibitive adj.: when a price is so high it causes people to not buy something Was the cost of renovating the building prohibitive? Is the La Ferrari prohibitively expensive? Polarize v.: separate people into 2 camps with opposing opinions Did the new passport design polarize the public? Is politics very polarizing? Rebrand v.: change the name of a product / company or how it is advertised Can rebranding be effective in changing people’s opinions? Is rebranding a guarantee for success?
