About this episode
The point is: AI search can never replace face to face user experience. Human to human brand experience is ultimately the next level of goods and services in the age of AI search.
From a real life experience of buying hiking shoes, first using ChatGPT, then ordering on Amazon, then returning to Amazon, only to buy the same brand shoes again after face-to-face explanation, demonstration, and education at a REI physical store. ...
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Part of the upcoming book by Joanne Z. Tan:“Brand Building for Leaders and Organizations”. Subscribers to the 10 Plus Brand Newsletter will get below market pricing, priority ordering, and sneak previews when the book is published.
© Joanne Z. Tan All rights reserved.
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